Reporting and compliance - Brief guide - 1 minute read
Responsible AI sales outreach
Scale useful sales work without scaling irrelevant contact or compliance risk.
Published by Fraser, which provides a managed AI SDR service.
Relevance before volume
A contact record is not permission to send. Outreach should connect a legitimate business offer with the person's role, location and likely needs.
Respect channel rules
Email, LinkedIn, telephone and web forms have different platform and legal constraints. Calling workflows must account for local calling hours, suppression lists, recording notices and consent requirements.
Keep a durable record
Store why a prospect was selected, what was approved, which message or script was used, what happened and any preference the recipient expressed.
Stop means stop
Opt-outs and do-not-call requests should take effect immediately. Deletion requests can remove personal records while retaining the minimum suppression token needed to prevent future contact.
Frequently asked questions
- Does Fraser provide legal advice?
- No. Customers remain responsible for their lawful basis and should obtain qualified advice for their markets.
- Can Fraser record calls?
- Calling is coming soon. Any future recording would need the required notice, consent and lawful basis.
Put Fraser to work on your sales process
Our team sets up and runs Fraser for you — from prospect research and campaign writing to outreach, follow-up and reporting.
Start with a free strategy call to discuss your market and goals.