How we work
Your next sales hire. Without the hiring or managing.
You give us the business context. We set up and run Fraser as your AI SDR — handling prospecting, outreach, follow-up and opportunity finding so your team can spend more time selling.
From a conversation to a managed sales programme.
- 01
Start with a strategy call
We learn about your offer, sales goals and ideal customers. Together, we identify where targeted outreach and buying signals could open the right conversations.
A clear direction for your managed sales programme.
- 02
We build the foundations
Our team turns your business context into targeting and messaging, researches the audience and sets up dedicated email infrastructure and your authorised LinkedIn connection.
A relevant audience, campaign strategy and configured channels.
- 03
We launch and run the outreach
We agree the direction with you, then manage the campaign. Fraser automates personalised outreach and follow-up; our team watches replies, sending health and performance.
Consistent daily execution without another tool for you to manage.
- 04
You take the conversations
We hand interested prospects to your team with the context behind the conversation. Sensitive questions and commercial decisions stay with the people best placed to answer them.
Sales conversations your team can move forward.
- 05
We report, learn and improve
Daily and weekly reports separate activity, replies and meetings. We review which audiences and angles are working and refine the programme as we learn.
Clear reporting and an improving approach, not just more send volume.
The work split
We run the programme. You run the business.
Our team handles
- Audience research, enrichment and buying signals
- Campaign strategy, personalisation and sequence writing
- Email setup, LinkedIn sequencing and automated follow-up
- Reply monitoring, reporting and ongoing optimisation
Your team brings
- Your offer, target market and genuine proof points
- Direction on positioning, exclusions and priorities
- Expertise for sensitive and commercial questions
- The sales conversations and decisions that close business
Frequently asked questions
- How much time will this take from us?
- You help us understand your business and agree the initial direction. We handle setup and daily operation, involving you in strategic changes and sales conversations rather than a daily task queue.
- When can outreach start?
- We agree the audience, message and launch timing with you. New email mailboxes need about one week of warm-up; we use that time for research and campaign preparation.
- Can we bring our existing contacts?
- Yes. Share existing lists and customer exclusions with our team. We prepare and check them alongside the prospects Fraser finds.
- Do you find RFPs and tenders?
- Yes. We find relevant notices and explain the fit, with links to the original RFP. Your team prepares and submits the formal response.
- Will Fraser make calls?
- AI calling is coming soon, not part of the service today. We currently focus on email, LinkedIn, prospecting, opportunity discovery and appropriate contact forms.
- Are results guaranteed?
- No. We provide consistent, relevant execution and honest reporting. Prospects make their own decisions about replying, meeting and buying.
Let’s put your next sales hire to work.
Talk us through your market and goals. We’ll discuss the programme we could set up and run for you.