Responsible outreach
Useful to the recipient, accountable to the customer.
Sales depends on relevance, context and trust. Automation should make careful work more consistent, not make irrelevant sending or calling easier. Fraser is designed around approved facts, focused campaigns, recipient preferences and a complete action history.
Relevance before contact
A possible address is not permission to pitch.
Campaign fit
Every approach connects to an approved objective, audience and angle.
Account fit
The recipient's role, company, current priorities and market are researched before outreach.
Evidence fit
Only supportable claims and contributions the brand is authorised to make are used.
Timing
Deadlines, recent contact, out-of-office periods and conflicting campaigns are respected.
Appropriate route
A form, application or other process is used when email is not the preferred path.
Strategy agreed. Quality managed.
Our team handles daily oversight within the direction we agree with you.
Team-managed checks
We check targeting, message quality and evidence, and monitor the campaign as it runs.
Approve campaign rules
Define permitted subjects, claims, audiences, exclusions, senders and limits.
Change control
Request a pause or change from our team. We manage operational updates and agree material changes with you.
Audit history
The basis, approval and result of every external action is recorded.
Contact preference handling
Fraser applies the restriction the recipient asks for.
Campaign opt-out
Contact connected to the specified campaign stops.
Client opt-out
Outreach on behalf of the specified brand stops.
Sender opt-out
Messages from the specified sender identity stop.
Global request
Broader protection applies when the recipient clearly asks not to receive any Fraser-managed outreach.
Hard bounce
Further sending to a permanently invalid address is prevented.
Out-of-office hold
Contact pauses until the stated return date where available.
Cross-campaign coordination
Shared operational memory, private client work.
Duplicate checks
Repeated approaches to the same person are reduced.
Conflict checks
Similar pitches from different brands are held when the timing would be inappropriate.
Delivery health
Central hard-bounce information avoids repeated failed sends.
Workspace isolation
Briefs, drafts, strategy, approvals and results stay separate per brand.
What Fraser does not promise
Responsible claims matter too.
No guaranteed replies
Prospects decide whether and when to respond.
No guaranteed meetings
Fraser can make booking easier, but cannot control attendance or interest.
No guaranteed pipeline
Opportunities and activity are reported separately from qualified pipeline.
No hidden equivalence
Attempts, deliveries, replies, meetings and revenue are reported distinctly.
Frequently asked questions
- Does Fraser send mass pitches?
- No. We run focused campaigns around researched contacts, relevant personalisation and agreed sending boundaries.
- How do you protect our message?
- We agree claims, audience and exclusions with you, then handle campaign checks. Discuss any specialist review requirements with our team.
- Is every unsubscribe global?
- No. It follows the recipient's stated scope unless they clearly request broader protection.
- What happens after a bounce?
- A hard-bounced address is restricted from further eligible sends.
- Can I exclude a prospect or company?
- Yes. Share exclusions with our team so they can be applied before outreach.
- How are complaints handled?
- Relevant activity stops and the response is routed for review.
- Does Fraser sell contact lists?
- No. We provide a managed outreach service, not bulk contact lists.