Managed AI SDR · Fraser vs hiring SDRs
Fraser vs hiring a human SDR team
Set up and run for you by our team. Both aim to fill your pipeline with qualified conversations, but they work very differently. Hiring SDRs means recruiting, training and managing a team. Fraser is an AI SDR we set up and run for you, handling prospecting, writing, sending and follow-up without another hire to manage.
The central difference
A human SDR brings judgement, relationship-building and adaptability, but takes months to hire, ramp and retain, and can only work a fixed number of hours across a fixed number of prospects. We use Fraser to automate email, LinkedIn and appropriate contact-form outreach, with human oversight and no recruitment process.
Where the approaches differ
An SDR team needs recruiting, onboarding, tooling, management overhead and ongoing salary. Fraser starts working as soon as your campaign is approved, scales output without additional hiring, and hands off qualified meetings straight onto your calendar.
Set up and run by our team
AI execution. Human oversight.
The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.
The workflow
- 01
Time to first meeting
Hiring, training and ramping an SDR typically takes months. Fraser can launch a campaign within days of approval.
- 02
Cost structure
SDR salaries, commission and management overhead are fixed costs regardless of output. We scope a managed service around your goals and handle setup, tooling and campaign operation.
- 03
Judgement and relationships
Experienced SDRs handle complex objections and build long-term relationships. Fraser handles volume, consistency and relentless follow-up, and hands qualified conversations to your team.
Side by side
| Dimension | Fraser | Alternative |
|---|---|---|
| Research | Automated, using your ICP criteria | Manual, limited by rep time |
| List building | Built or imported, de-duplicated automatically | Manual or bought lists, built by the rep |
| Message creation | Drafted by Fraser from your brief, editable | Written by the rep, varies by skill |
| Sending | Managed email, LinkedIn and appropriate contact forms; calling coming soon | Any channel the rep can personally use |
| Follow-up | Runs an approved cadence until reply, opt-out or limit | Depends on the rep remembering and prioritising |
| Reply handling | Sorted and suggested, sensitive items escalated to a person | Handled directly by the rep, including judgement calls |
| Approvals | Strategy agreed with you; daily checks managed by our team | Managed through sales management, not built into the tool |
| Integrations | HubSpot (read-only); CRM write-back coming soon | Depends on tools the rep or team already use |
| Reporting | Daily and weekly reports delivered to your team | Depends on CRM hygiene and manager follow-up |
| Setup effort | We learn your business, configure the infrastructure and run the programme | Recruiting, hiring and onboarding, typically months |
| Human judgement | Our team oversees campaign operation; commercial decisions stay with you | Full judgement for objections, negotiation and relationship-building |
| Ownership and control | You approve campaigns and can pause at any time | Direct management of an employee |
| Typical best-fit situation | Consistent, scalable prospecting and follow-up across a defined ICP | Complex relationship-building, live discovery, negotiation or bespoke account management |
Choose the alternative when…
- The work depends on complex, multi-stakeholder relationship-building over time
- You need live discovery calls where judgement shapes the next question in real time
- Negotiation, pricing flexibility or contract terms need a person in the room
- You're running or working events that need in-person follow-up
- An account needs bespoke, hands-on management beyond a defined campaign
Evidence, with context
Choose Fraser for consistent, scalable prospecting and outreach without a hiring cycle. Choose human SDRs when complex relationship-building or account-based selling needs a dedicated person. Many teams use both together.
Questions
Related reading
Put Fraser to work on your sales process.
We set up and run Fraser for you. Your team takes the sales conversations.