Managed AI SDR · Fraser vs lead databases
Fraser vs lead databases
Set up and run for you by our team. Lead databases give you access to contact data you still have to filter, export and message yourself. Fraser uses that same kind of data to build a targeted audience, then writes and runs the outreach campaign around it.
Access compared with execution
A database returns a list of contacts matching your search. The work of filtering for real fit, writing relevant messages, sending them and following up still has to happen after export.
Where the approaches differ
Fraser builds an audience matched to your ideal customer profile, then writes the campaign, sequences it across email, LinkedIn and contact forms, and chases replies through to a booked meeting - rather than handing you a spreadsheet.
Set up and run by our team
AI execution. Human oversight.
The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.
The workflow
- 01
Audience quality
Database exports are broad and generic. Fraser's audiences are built or filtered around your specific ideal customer profile.
- 02
From data to outreach
A database stops at the export. Fraser continues into writing, sending, chasing and reporting on the same contacts.
- 03
Deliverability
Bulk-exported lists sent from a shared inbox often hurt deliverability. Fraser sends from dedicated, warmed sending domains.
Side by side
| Dimension | Fraser | Alternative |
|---|---|---|
| Research | Included, filtered to your ICP automatically | You search and filter the database yourself |
| List building | Audience assembled and de-duplicated for you | You export a list from search results |
| Message creation | Drafted by Fraser for the exported-style audience | Not included, you write messages separately |
| Sending | Managed email, LinkedIn and appropriate contact forms; calling coming soon | Not included, you need separate sending tools |
| Follow-up | Scheduled automatically within the approved cadence | Not included |
| Reply handling | Sorted and suggested, can book meetings directly | Not included |
| Approvals | Strategy agreed with you; campaign quality managed by our team | Not applicable, it's a data source |
| Integrations | HubSpot (read-only); CRM write-back coming soon | Often exports to CSV or syncs with a CRM |
| Reporting | Messages, replies, conversations and meetings in one view | Not included, limited to data accuracy metrics |
| Setup effort | We learn your business, configure the infrastructure and run the programme | Search, filter and export, then build your own outreach |
| Human judgement | Our team oversees campaign operation; commercial decisions stay with you | Entirely yours, after export |
| Ownership and control | We agree the brief and messaging with you; we handle operation | You own and manage the exported data directly |
| Typical best-fit situation | You want the data turned into a running, managed campaign | Your team wants to own list-building and run outreach entirely in-house |
Choose the alternative when…
- You want raw contact data to use across your own tools and processes
- Your team already has a system for turning exports into campaigns
- You need data for a use case other than outbound campaigns, such as enrichment
Evidence, with context
Choose Fraser when you want the data turned into an actual running campaign. Choose a database if your team wants to build and manage the outreach process entirely in-house.
Questions
Related reading
Put Fraser to work on your sales process.
We set up and run Fraser for you. Your team takes the sales conversations.