Managed AI SDR · Fraser vs sales engagement software
Fraser vs sales engagement software and sequencers
Set up and run for you by our team. Sequencers help you schedule and send outreach steps you've already written. Fraser builds the audience, writes the messages, runs the sequence and chases replies - the sequencer is just one part of what it does.
A tool to operate compared with a system that runs itself
With a sequencer, you still have to build the list, write every message, decide the cadence and monitor replies yourself. The software executes the plan; it doesn't create one.
Where the approaches differ
Fraser builds the prospect audience, drafts every message in the sequence following the no-link-first rule, sends across email, LinkedIn and contact forms, handles replies and books meetings - with reporting on messages, replies, conversations and meetings booked.
Set up and run by our team
AI execution. Human oversight.
The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.
The workflow
- 01
Audience building
Sequencers expect you to bring your own list. Fraser builds audiences from your CSVs or researches new ones for you.
- 02
Message writing
Sequencers send what you write. Our team uses Fraser to prepare the campaign and agrees the direction with you before launch.
- 03
Reply handling
Sequencers pause on a reply and wait for you. Fraser can handle replies and book meetings directly.
Side by side
| Dimension | Fraser | Alternative |
|---|---|---|
| Research | Included, builds or filters the audience for you | Not included, you bring the list |
| List building | Built from your ICP or your CSV import | You source and upload your own list |
| Message creation | Drafted by Fraser, editable before sending | You write every step yourself |
| Sending | Managed email, LinkedIn and appropriate contact forms; calling coming soon | Typically email, sometimes LinkedIn, depending on the tool |
| Follow-up | Scheduled automatically within the approved cadence | You configure the steps; the tool executes them |
| Reply handling | Sorted and suggested, can book meetings directly | Pauses the sequence; you handle the reply manually |
| Approvals | Strategy agreed with you; campaign quality managed by our team | Not typically a built-in concept |
| Integrations | HubSpot (read-only); CRM write-back coming soon | Varies by tool, often has native CRM sync |
| Reporting | Messages, replies, conversations and meetings in one view | Open/click/reply metrics for the sequence itself |
| Setup effort | We learn your business, configure the infrastructure and run the programme | You build the list, copy and cadence yourself |
| Human judgement | Our team oversees campaign operation; commercial decisions stay with you | Entirely yours, at every step |
| Ownership and control | We agree the brief and messaging with you; we handle operation | You control every input directly |
| Typical best-fit situation | You want audience, messaging, sending and replies handled as one workflow | You already have a list, written messages and a team to manage replies |
Choose the alternative when…
- You already have a well-maintained list and written messaging
- Your team wants to manually control every step of cadence and copy
- You need a sequencer purely as infrastructure alongside your own research and writing process
Evidence, with context
Choose Fraser when you want the audience, message writing, sending and reply handling to happen as one workflow. Choose a sequencer if you already have a list, a set of messages and a team to manage replies manually.
Questions
Related reading
Put Fraser to work on your sales process.
We set up and run Fraser for you. Your team takes the sales conversations.