Fraser.

Managed AI SDR · Local and multi-location businesses

Build B2B pipeline across every market you serve.

Set up and run for you by our team. Local and multi-location businesses often need to reach commercial buyers in each market they operate in. Fraser builds location-specific audiences and runs coordinated outreach without losing central control.

Outreach needs to work at both levels

A national brand needs local relevance in every market, but coordinating messaging and approvals location by location gets complicated fast.

Central rules, local relevance

Fraser builds a target audience per location or region, personalises outreach with local relevance, and keeps approvals and reporting centralised.

Set up and run by our team

AI execution. Human oversight.

  • The right audience

    Research and buying signals shaped around your offer and ideal customers.

  • Campaigns handled

    Targeting, personalisation, channel setup and automated follow-up managed for you.

  • Conversations, not tasks

    Our team monitors replies and brings you the conversations that need your expertise.

  • An improving approach

    Clear reporting and ongoing refinements to audiences, messaging and timing.

The workflow

  1. 01

    Build local audiences

    Segment prospects by market, region or location.

  2. 02

    Run coordinated outreach

    Launch campaigns with local relevance under central campaign rules.

  3. 03

    Track by market

    See replies and meetings booked, filtered by location.

Who this fits

Best-fit profile

Multi-location or franchise-style businesses selling B2B services or supplies into several regional markets, needing consistent messaging with local relevance.

Example campaign angle

Reference the specific location or region and a locally relevant reason for contact, rather than a single national message sent everywhere.

Typical buyer roles

  • Local branch or site managers
  • Regional commercial leads
  • Central procurement teams buying across locations

Commercial triggers

  • New location opening in a target market
  • Local business licensing or expansion activity
  • Seasonal demand changes by region

Qualification criteria

  • Target company operates in a location you currently serve
  • Role has purchasing authority for that location
  • Order or contract size fits your typical regional deal size

Risks to manage

  • Messaging that ignores local context (wrong region, irrelevant seasonality) reads as generic and lowers response.
  • Coordinating approvals across many local campaigns adds overhead if rules aren't set centrally.

Not suitable when

  • You only serve a single location with no plan to expand outreach regionally
  • Local terms vary so much that no central messaging or approval rule can apply

Evidence, with context

Fraser helps coordinate outreach across markets. Local demand and buying decisions still vary by location.

Questions

Related reading

Put Fraser to work on your sales process.

We set up and run Fraser for you. Your team takes the sales conversations.