Can we start before hiring a sales team?

Yes. We set up and run Fraser without requiring a dedicated SDR hire. Email launch timing includes about one week of warm-up for new mailboxes.

What happens on the strategy call?

We discuss your offer, audience and goals, then recommend a managed approach and explain how we would set up and run it.

Does Fraser guarantee meetings or replies?

No. Fraser is built to help you reach the right prospects with relevant, well-timed outreach and to chase every conversation properly. Whether someone replies or books a meeting is always their decision.

Do we need to learn or manage the software?

No. Our team sets up and runs Fraser for you. You share your business context and take the sales conversations; we handle the tooling and daily campaign work.

Managed AI SDR · Startups and scaleups

Get pipeline moving before you can afford a sales team.

Set up and run for you by our team. Early-stage teams need pipeline fast but rarely have budget for a full SDR hire. We use Fraser to build an audience, write campaigns and manage follow-up once your programme is set up.

Book a free strategy call

Founder-led sales doesn't scale on its own

Founders can only personally message so many prospects a day, and outreach usually stops the moment things get busy.

Move quickly, stay in control

We agree your ideal customer and messaging boundaries, then set up and run Fraser for you. Our team monitors results and refines the approach as we learn.

Set up and run by our team

AI execution. Human oversight.

The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.

The workflow

01
Set the brief
Define your ideal customer, offer and messaging boundaries.
02
Launch outreach
Fraser builds the audience and runs campaigns across email, LinkedIn and contact forms.
03
Review and scale
We review campaign performance together and agree where to refine or expand the programme.

Who this fits

Best-fit profile

Early-stage startups and scaleups with a defined offer and target customer, but no dedicated SDR or sales development hire yet.

Example campaign angle

Reference a concrete, current fact about the startup (e.g. a launch or funding) and keep the ask small and specific, since the brand has limited recognition.

Typical buyer roles

Founders acting as the first salesperson
Early Heads of Sales or Growth
First commercial hire responsible for pipeline

Commercial triggers

Recent funding round
Product launch or new feature relevant to a buyer segment
First enterprise or mid-market customer win to build on

Qualification criteria

Prospect matches the narrowly defined early ICP
Deal size justifies the time of a small team
Prospect is reachable through currently available channels

Risks to manage

An undefined ICP leads to wasted outreach; Fraser works from the criteria you give it.
Limited case history means outreach has to rely on product fit and specificity rather than social proof.

Not suitable when

Your target customer or offer is still changing week to week
You need proven social proof or case studies before any outreach, and none exist yet

Evidence, with context

We start with a free strategy call to discuss your market, then scope and run a managed outreach programme around your business.