What signals does Fraser track?

Signals such as funding announcements, hiring surges, leadership changes and expansion news, matched to your ideal customer profile.

Can I combine signals with my own audience?

Yes. Signals can be layered onto an audience you've imported or one Fraser built for you.

Does Fraser guarantee meetings or replies?

No. Fraser is built to help you reach the right prospects with relevant, well-timed outreach and to chase every conversation properly. Whether someone replies or books a meeting is always their decision.

Do we need to learn or manage the software?

No. Our team sets up and runs Fraser for you. You share your business context and take the sales conversations; we handle the tooling and daily campaign work.

Managed AI SDR · Act on buying signals

Reach prospects at the moment they're most likely to listen.

Set up and run for you by our team. Fraser tracks sales intelligence and buying signals - funding rounds, hiring surges, leadership changes and more - and turns the strongest ones into timely, personalised outreach.

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Timing matters as much as targeting

The right message to the wrong prospect at the wrong time still gets ignored. Buying signals show when a prospect's situation has changed enough to be worth a conversation.

Signal to sequence

Fraser surfaces relevant signals against your ideal customer profile, then launches or updates an outreach sequence referencing the signal directly, so the first message feels timely rather than generic.

Set up and run by our team

AI execution. Human oversight.

The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.

The workflow

01
Track
Monitor funding news, hiring activity, leadership changes and other public signals relevant to your market.
02
Match
Compare each signal against your target industries, company sizes and locations.
03
Act
Launch a personalised outreach sequence referencing the signal, following the no-link-first rule.

How this works in practice

What Fraser needs

Your ideal customer profile
The signal types relevant to your market (funding, hiring, leadership change, expansion)

Channels

Email
Managed LinkedIn outreach
Appropriate contact-form outreach

Campaign oversight

We agree targeting, messaging and exclusions with you before launch
Our team manages daily quality checks; material strategy changes and sensitive conversations come back to you

Stopping conditions

Prospect replies, opts out or hard-bounces
Campaign contact limit is reached
Our team pauses the campaign when requested

Limitations

A public signal is a reason to get in touch, not proof that someone wants to buy.
Fraser will not claim that a signal proves buying intent.

Output and measurement

Matched signals with the underlying public fact, plus messages sent, replies and meetings booked from signal-based campaigns.

Illustrative example - fictional company

A mid-size logistics company hires a new finance director and opens two regional offices. Fraser surfaces this as a relevant signal for a finance-software vendor's ideal customer profile and prepares a draft approach referencing the hire for approval. This is illustrative, not a reported customer result.

Evidence, with context

Buying signals improve timing and relevance. They do not guarantee that a prospect is ready to buy.