Does the first email include a link?

No. The first message asks for a reply. A link only goes out after a positive reply, or in a later follow-up.

Do I need my own sending domain?

We set up and manage dedicated sending domains and mailboxes, separate from your main company domain.

Does Fraser guarantee meetings or replies?

No. Fraser is built to help you reach the right prospects with relevant, well-timed outreach and to chase every conversation properly. Whether someone replies or books a meeting is always their decision.

Do we need to learn or manage the software?

No. Our team sets up and runs Fraser for you. You share your business context and take the sales conversations; we handle the tooling and daily campaign work.

Managed AI SDR · Outbound email campaigns

Cold email that reads like it was written by someone who cares.

Set up and run for you by our team. Fraser writes and sends personalised outbound email campaigns from dedicated sending domains, following the no-link-first rule so the first message asks for a reply, not a click.

Book a free strategy call

Generic cold email doesn't work anymore

Templated, link-heavy first emails get filtered by spam tools and ignored by prospects who've seen the same pitch a hundred times.

Personalised, reply-first, protected

Every email is drafted around the specific prospect and company, asks a genuine question, and sends from a dedicated, warmed sending domain that protects your main company domain's reputation.

Set up and run by our team

AI execution. Human oversight.

The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.

The workflow

01
Write
Fraser drafts a personalised sequence for each prospect, editable before it sends.
02
Send
Messages go out from a dedicated sending domain, following the no-link-first rule on the first touch.
03
Follow up
Scheduled follow-ups continue the conversation until there's a reply or the sequence ends.

How this works in practice

What Fraser needs

Your ideal customer profile or an imported contact list
An approved message brief and tone
Dedicated sending infrastructure set up by our team

Channels

Campaign oversight

We agree targeting, messaging and exclusions with you before launch
Our team manages daily quality checks; material strategy changes and sensitive conversations come back to you

Stopping conditions

Prospect replies, opts out or hard-bounces
Campaign contact limit is reached
Our team pauses the campaign or sender when requested

Limitations

New sending domains need about a week of warm-up before full volume.
Deliverability also depends on list quality and recipient behaviour, which Fraser cannot fully control.

Output and measurement

Messages sent, opens where available, replies, bounces, opt-outs and meetings booked, reported daily.

Illustrative example - fictional company

A consulting firm imports a CSV of 200 existing contacts. Fraser drafts a reply-first sequence from a dedicated warmed domain and follows up until each contact replies, opts out or the sequence ends. This is illustrative, not a reported customer result.

Evidence, with context

Personalisation and protected sending infrastructure are designed to improve deliverability and relevance. They don't guarantee a specific reply rate.