Managed AI SDR · Fraser vs doing it manually
Fraser vs doing outreach manually with spreadsheets
Set up and run for you by our team. Many teams still run outreach from a spreadsheet, a personal inbox and whatever time is left after other work. Fraser replaces that patchwork with one system that prospects, writes, sends, chases and reports.
Manual outreach doesn't scale or stay consistent
Spreadsheet-tracked outreach depends on someone remembering to follow up, manually copying replies, and writing every message from scratch - it's slow, error-prone, and the first thing to slip when things get busy.
Where the approaches differ
We use Fraser to build the audience, draft every message and send across email, LinkedIn and contact forms, follows up on schedule without being forgotten, and keeps one clear record of every send, reply and booked meeting.
Set up and run by our team
AI execution. Human oversight.
The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.
The workflow
- 01
Consistency
A spreadsheet-based process depends on someone remembering to act. Fraser follows the schedule automatically.
- 02
Time investment
Manual outreach takes hours per day to research, write and track. Fraser runs continuously in the background.
- 03
Visibility
Spreadsheets get out of date fast. Fraser reports messages sent, replies, conversations and meetings booked in one daily view.
Side by side
| Dimension | Fraser | Alternative |
|---|---|---|
| Research | Automated against your ICP criteria | Manual search by whoever is doing the outreach |
| List building | Built or imported, de-duplicated automatically | Built by hand in a spreadsheet |
| Message creation | Drafted by Fraser, editable before sending | Written individually, often reused templates |
| Sending | Managed email, LinkedIn and appropriate contact forms; calling coming soon | Sent manually from a personal inbox or LinkedIn account |
| Follow-up | Scheduled automatically within the approved cadence | Depends on someone remembering to follow up |
| Reply handling | Sorted and suggested, can book meetings directly | Tracked and answered manually |
| Approvals | Strategy agreed with you; campaign quality managed by our team | Informal, if it happens at all |
| Integrations | HubSpot (read-only); CRM write-back coming soon | Usually none beyond the spreadsheet itself |
| Reporting | Messages, replies, conversations and meetings in one view | Manually updated spreadsheet, prone to going stale |
| Setup effort | We learn your business, configure the infrastructure and run the programme | No setup, but ongoing manual effort every day |
| Human judgement | Our team oversees campaign operation; commercial decisions stay with you | Entirely manual, for better or worse |
| Ownership and control | We agree the brief and messaging with you; we handle operation | Full control, but no safeguards beyond what's remembered |
| Typical best-fit situation | You want prospecting and outreach to run consistently at any meaningful volume | Very small, highly bespoke outreach volumes where a spreadsheet is manageable |
Choose the alternative when…
- You're sending a handful of highly bespoke messages a month
- Every message needs fully custom research with no repeatable pattern
- You're validating messaging before deciding whether to run it at volume
Evidence, with context
Choose Fraser when you want prospecting and outreach to run consistently without manual tracking. A spreadsheet can still work for very small, highly bespoke outreach volumes.
Questions
Related reading
Put Fraser to work on your sales process.
We set up and run Fraser for you. Your team takes the sales conversations.