Can Fraser find retail buyers by category?

Yes, audiences can be built around specific retail categories, regions and company sizes.

Does Fraser guarantee meetings or replies?

No. Fraser is built to help you reach the right prospects with relevant, well-timed outreach and to chase every conversation properly. Whether someone replies or books a meeting is always their decision.

Do we need to learn or manage the software?

No. Our team sets up and runs Fraser for you. You share your business context and take the sales conversations; we handle the tooling and daily campaign work.

Managed AI SDR · Ecommerce and consumer brands

Build B2B pipeline for wholesale, retail and partnerships.

Set up and run for you by our team. Ecommerce and consumer brands often need B2B outreach for wholesale accounts, retail partnerships and affiliate relationships. Fraser finds the right buyers and runs outreach on your behalf.

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B2B outreach is a different skill from D2C marketing

Teams built for consumer marketing rarely have the bandwidth or process for prospecting retail buyers, distributors and partnership contacts one by one.

Targeted outreach to the right buyers

Fraser builds an audience of relevant retail buyers, distributors or partnership contacts, then runs personalised, reply-first campaigns to start conversations.

Set up and run by our team

AI execution. Human oversight.

The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.

The workflow

01
Build the audience
Identify retail buyers, distributors and partnership contacts relevant to your brand and category.
02
Run outreach
Launch personalised campaigns across email, LinkedIn and contact forms.
03
Track results
See replies, conversations and meetings booked in one daily report.

Who this fits

Best-fit profile

Consumer or DTC brands with an established product line looking to open wholesale, retail or affiliate/partnership channels, rather than direct-to-consumer marketing.

Example campaign angle

Lead with product fit for the buyer's assortment or customer base, referencing a specific category or shelf need rather than brand marketing language.

Typical buyer roles

Retail or wholesale buyers
Category managers
Partnerships or business development leads at distributors

Commercial triggers

New product line launch
Retailer opening new categories or locations
Distributor seeking new brands

Qualification criteria

Buyer's store or catalogue carries comparable products
Order volume or minimums are realistic for the buyer's size
Geography matches your distribution capability

Risks to manage

B2B buyers respond badly to consumer-marketing tone; messaging needs a distinct, trade-focused voice.
Retail buying cycles and planning windows (e.g. seasonal buy periods) affect timing more than most B2B sales.

Not suitable when

You only sell direct-to-consumer with no wholesale, retail or partnership offer
You cannot fulfil wholesale order volumes or terms

Evidence, with context

Fraser helps start the right conversations with buyers and partners. Securing a wholesale or retail deal still depends on your product and terms.