Fraser.

Managed AI SDR · Professional services

Turn expertise into a steady stream of client conversations.

Set up and run for you by our team. Professional services firms win new clients through relevant, well-timed outreach as much as reputation. Fraser finds the right prospects, including RFPs and tenders, and runs outreach that starts conversations.

Business development competes with billable work

Partners and consultants rarely have time to prospect consistently, so pipeline generation becomes reactive rather than planned.

Prospecting and RFPs in one workflow

Fraser builds a target-account audience, monitors relevant RFPs and tenders filtered by location, value and service type, and runs outreach campaigns to both.

Set up and run by our team

AI execution. Human oversight.

  • The right audience

    Research and buying signals shaped around your offer and ideal customers.

  • Campaigns handled

    Targeting, personalisation, channel setup and automated follow-up managed for you.

  • Conversations, not tasks

    Our team monitors replies and brings you the conversations that need your expertise.

  • An improving approach

    Clear reporting and ongoing refinements to audiences, messaging and timing.

The workflow

  1. 01

    Build the audience

    Target the industries, company sizes and roles that fit your service lines.

  2. 02

    Monitor RFPs

    Filter relevant tenders by location, value, deadline and service type.

  3. 03

    Run outreach

    Launch and chase campaigns across email, LinkedIn and contact forms.

Who this fits

Best-fit profile

Partner-led or consultancy-style firms (legal, accounting, agencies, consulting) with defined service lines and a target client profile, where new business competes with billable work.

Example campaign angle

Reference the specific service gap or tender requirement, and position the firm's relevant experience rather than a generic capability statement.

Typical buyer roles

  • Managing partners or practice leads
  • Procurement or operations leads issuing tenders
  • Department heads buying the specific service

Commercial triggers

  • Relevant RFP or tender published
  • Leadership or ownership change at a target account
  • Expansion into a new market or service need

Qualification criteria

  • Engagement size matches your typical fee range
  • Service line matches what the firm offers
  • Timeline is realistic given current capacity

Risks to manage

  • Credentials and past-work claims in outreach must be accurate and approved.
  • Tender discovery surfaces and assesses opportunities and links to the original notice - the firm still prepares and submits the formal response.

Not suitable when

  • You have no spare delivery capacity to take on matched work
  • Your services are won almost entirely through personal referral with no cold outreach fit

Evidence, with context

Fraser helps surface and reach relevant prospects and tenders. Winning the engagement still depends on your proposal and relationship.

Questions

Related reading

Put Fraser to work on your sales process.

We set up and run Fraser for you. Your team takes the sales conversations.