Can Fraser target specific company sizes?

Yes. Define your ideal customer profile by industry, size, role and location, and Fraser builds and targets the matching audience.

Does this replace our SDR team?

Our team can run Fraser alongside your existing sales team, handling prospecting and outreach so your people can focus on conversations.

Does Fraser guarantee meetings or replies?

No. Fraser is built to help you reach the right prospects with relevant, well-timed outreach and to chase every conversation properly. Whether someone replies or books a meeting is always their decision.

Do we need to learn or manage the software?

No. Our team sets up and runs Fraser for you. You share your business context and take the sales conversations; we handle the tooling and daily campaign work.

Managed AI SDR · SaaS

Fill your pipeline without growing headcount.

Set up and run for you by our team. SaaS sales teams need a steady flow of qualified conversations. Fraser builds target-account audiences, runs multi-channel outreach and books meetings so your reps spend time on calls, not prospecting.

Book a free strategy call

Pipeline generation is inconsistent

Founder-led outreach doesn't scale, and hiring SDRs takes months and a big budget before the first meeting shows up.

Prospect, message, chase, book

Fraser builds an audience matching your ideal customer profile, writes reply-first campaigns across email, LinkedIn and contact forms, and books qualified meetings directly onto your calendar.

Set up and run by our team

AI execution. Human oversight.

The right audience
Research and buying signals shaped around your offer and ideal customers.
Campaigns handled
Targeting, personalisation, channel setup and automated follow-up managed for you.
Conversations, not tasks
Our team monitors replies and brings you the conversations that need your expertise.
An improving approach
Clear reporting and ongoing refinements to audiences, messaging and timing.

The workflow

01
Define the ICP
Set target industries, company sizes, roles and locations for your ideal customer.
02
Launch outreach
Fraser writes and runs campaigns across email, LinkedIn and contact forms.
03
Book meetings
Interested replies are converted into meetings on your calendar, with results reported daily.

Who this fits

Best-fit profile

Venture-backed or bootstrapped B2B SaaS companies with a defined ideal customer profile and a repeatable sales motion, typically pre-Series B without a large SDR bench.

Example campaign angle

Reference a specific, verifiable trigger (e.g. a funding round or new hire) and tie it to a concrete problem your product addresses, rather than a generic feature pitch.

Typical buyer roles

Heads of RevOps or Sales
VP/Director of the function the product serves (e.g. Finance, Ops, IT)
Founders doing sales themselves pre-first-SDR-hire

Commercial triggers

New funding round
Leadership hire in the relevant function
Public expansion or hiring announcements

Qualification criteria

Company size and funding stage match your ICP
A named role exists that owns the problem you solve
No existing long-term contract with a direct competitor, where known

Risks to manage

Software claims and integrations must be accurate; Fraser will not state an integration or capability that isn't real.
SaaS buyers are wary of generic AI-generated pitches, so personalisation quality matters more than volume.

Not suitable when

Your ICP or pricing model is still changing week to week
You sell purely through self-serve or product-led motion with no outbound component

Evidence, with context

Fraser is built to help SaaS teams generate consistent pipeline. Deal outcomes still depend on your product and your sales process.