Guides - Checklist - 1 minute read
A practical guide to account-based outreach
Move from a single contact to a coherent account plan without sending duplicate or conflicting messages.
Published by Fraser, which provides a managed AI SDR service.
Map the buying group
- Economic buyer
- Operational owner
- Technical reviewer
- Day-to-day champion
- Procurement or legal
Use a shared account hypothesis
Every contact should connect to the same account problem while receiving a message relevant to their responsibilities.
Coordinate touches
Use contact history and account memory to avoid simultaneous approaches, contradictory claims and duplicate follow-ups.
Frequently asked questions
- Should every account be multithreaded?
- No. Add decision-makers where deal complexity and account value justify it.
Give Fraser the brief
Share this structure with our team. We use Fraser to set up and run the agreed programme for you.