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Practical articles about AI SDR operations and outbound sales.
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Practical outbound sales resources
Build a practical outbound system. Learn how to find credible prospects, coordinate email, LinkedIn and phone activity, own replies and measure what leads to meetings. Fraser resources are for founders, sales leaders and revenue teams.
Explore by format
Choose the depth and format you need.
Guides
Detailed guidance for building a connected sales workflow.
View guidesTemplates
Reusable briefs and playbooks for campaigns and replies.
View templatesCase studies
Clearly labelled examples and verified customer stories.
View case studiesGlossary
Plain definitions for outbound sales, automation and reporting.
View glossaryEstimate what outbound could be worth to you
Explore how prospect volume, reply rate and meeting conversion could translate into pipeline.
Open the outbound ROI calculatorExplore by objective
Start with the outcome you are trying to improve.
Book more meetings
Build relevant audiences and make booking easy after interest.
Find RFPs
Monitor and score procurement opportunities against your offer.
Act on buying signals
Turn timely company changes into researched outreach.
Run email
Prepare personalised, reply-first email campaigns.
Run LinkedIn
Coordinate connection and message sequences with other channels.
Measure results
Separate activity, replies, meetings and pipeline.
Editorial standards
Useful, accurate and transparent.
No guaranteed outcomes
Resources do not promise replies, meetings, pipeline or revenue.
Facts stay labelled
Known facts, recommendations and uncertainty remain distinct.
Compliance first
Every channel follows approval, consent and suppression rules.
Current practice
Material changes should be reflected in the wording and updated date.
Frequently asked questions
- Who are these resources for?
- Founders, sales leaders, revenue teams and agencies building outbound systems.
- Are the templates free?
- Yes. Published templates are practical starting points.
- Are these resources legal advice?
- No. Obtain qualified advice for regulated or jurisdiction-specific activity.
- Can I suggest a topic?
- Yes. Use the contact page to suggest a workflow or question.
Turn good guidance into a working system
Explore the resources, then let Fraser apply the process to your own brand.