SaaS
Fifty-six paid customers from seventy trials.
Fraser filled Meet Lula's free trial with the right people. Its outreach produced 70 new free trial sign-ups, and 56 of them converted to paid plans by the end of month three.
70
new free trial sign-ups
56
converted to paid by month three
The starting point
The challenge
Meet Lula needed a consistent way to fill its free trial with businesses that were a good fit.
They brought Fraser on to find and sign up those trial users, without adding headcount.
Pipeline
Verified meetings and replies, checked before they are counted
- Booked
Discovery call booked
Daniel Okafor · Northstar Logistics · Meeting
- In conversation
Positive reply on follow-up 2
Priya Nandakumar · Payments Weekly · Reply
- Booked
Demo scheduled
Northstar Logistics finance team · Meeting
- In pipeline
RFP shortlisted
Industry procurement portal · Opportunity
The campaign
The strategy
Fraser researched and qualified the companies most likely to get value from Meet Lula, then invited them to try it.
Approved campaigns ran from Meet Lula's own sending identities, with follow-up and every reply handled in one place.
Find the right people
Fraser researched the businesses worth inviting, matched to what Meet Lula does.
Write like they would
Personalised outreach with a real reason to get in touch, reviewed before anything was sent.
Follow up, every time
Persistent, polite follow-up so trial sign-ups stayed engaged.
Report what happened
Clear reporting on what was sent, who replied and what was next.
Verified outcomes
The results
Fraser's outreach produced 70 new free trial sign-ups.
56 of those trial users converted to paid plans by the end of month three.
Explore the related workflows
See how Fraser coordinates the work behind this result.
Build your own evidence-led campaign.
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